Doing All Write

A new home for Doing All Write!

2010-08-30T14:38:00.004+10:00

Doing All Write will shortly be moving to Wordpress.

The domain www.doingallwrite.com will eventually be redirected to the new site, but in the meantime you can grab a sneak preview by CLICKING HERE.

Happy reading!

Twitter habits of the kingmakers

2010-08-27T15:43:00.002+10:00

Twitter has been huge at this election. From campaign arm to breaking news source, and more recently a post-election forum for debate, the microblogging service has thrived during Election 2010.

But how often do the cross-benchers in the House of Representatives tweet? I decided to find the the four independents and Greens MP on Twitter to see how they’ve embraced the service.

The Greens Adam Bandt is definitely the biggest Twitterer of the bunch. His following has grown by an average of 46 people per day and now stands at 3,525. He follows 1,112 people, among them ABC journalist Annabel Crabb and independent online news source Crikey. He also tweets fairly regularly, with 25 Tweets in the last week. Bandt seems to be “with it” in Twitter terms, his tweets a mixture of informational, conversational and light-hearted humour. In one he even says “Welcome to Twitter’s ‘Fake Adam Bandt’. My only request: please be funny!” (Note: I searched and could not find the fake one).

Rob Oakeshott definitely knows his way around Twitter, but one would guess he’s spent so much time being wooed by Julia Gillard and Tony Abbott that this has left him with no time in the day in which to tweet. He’s picked up an average of 145 new followers per day this week to currently sit at 1,267. He follows 949 people, including yours truly as of 10:44 this morning. His last tweet however was on August 18. It looks like at the start of the election campaign in late July he was quite the tweeter, but by the second week of August had largely lost interest. A tweet from 28 July says “Thanks for the oranges Tony!”. I assume he does not mean Abbott.

Bob Katter gave up on his Twitter account before it began. His solitary tweet from 28 May says “Getting on Twiter to connect with the real Australians – country Australians” but ol’ Bob has been quiet since. This may explain why only two people per day are joining his following – which currently stands at 729 people. In return he follows an interesting if short list of just 17 people which includes Tony Abbott, Godwin Grech, Laurie Oakes and Bill Gates.

Tony Windsor, Andrew Wilkie and WA Nationals MP Tony Crook are not on Twitter.

Social Media circumvents electoral advertising freeze

2010-08-20T16:22:00.002+10:00

The 12am Thursday morning electoral advertising blackout has been a part of Australia's electoral process at least ever since I was a voter. Indeed the Australian Electoral Commission website states:

Under Schedule 2 of the Broadcasting Services Act 1992, which is administered by the Australian Communications and Media Authority (ACMA), election advertising in the electronic media is subject to a 'blackout' from midnight on the Wednesday before polling day to the end of polling on the Saturday. This three-day blackout effectively provides a “cooling off” period in the lead up to polling day, during which political parties, candidates and others are no longer able to purchase time on television and radio to broadcast political advertising.

This blackout is now challenged, however, due to the rise of Social Media. Services like Twitter and YouTube are allowing the political parties to continue campaigning right up until election day.

Just two hours ago, the Liberal Party's official Twitter feed tweeted "Watch our new online video "Do you really know Julia Gillard?"." The link goes to this YouTube clip.

It's not on TV, so it doesn't break the blackout, but it may as well be - it's a television advertisement in every sense.

Labor's Twitter feed, meanwhile spruiks blog posts by the hour.

What are the repercussions? Clearly the media blackout laws were conceived in a time when Television, Radio and Print were the only media people had access to. With the development of the internet and more recently, Web 2.0, this has all changed. The uptake of Twitter and its embracing by politicians, and the popularity of social networking sites like Facebook and YouTube have rendered the laws obsolete.

With Australia going to the polls tomorrow, it is obviously too late to change the laws for this election, but "Moving forward", if the media blackout is to continue achieving the same goals it set out to do back in 1992 it will need to be revised with a view to including social media under what it terms "electronic media".

Has WikiLeaks gone too far?

2010-08-05T21:41:00.003+10:00

Online whistleblower WikiLeaks has made quite a splash of late.

By making available various pieces of information that governments, corporations and mainstream media don't want us to know, it's been busy rewriting the rules on information sharing.

It has attracted fierce critics from the right, supporters from the left and caused lively debate in both the traditional and social media, while its eccentric founder Julian Assange has become quite the mystery man.

It's even made its way onto Stephen Conroy's list of sites to be banned under the proposed controversial internet filter.

But by releasing documents related to the war in Afghanistan that contain names and locations of informers, has WikiLeaks gone too far?

In this article from The Australian, Assange denies having blood on his hands after the Taliban started tracking down and killing some of those named. Instead, he lays the blame at the feet of the US military, saying it was widely known on the ground who the sources were and the US military failed to protect their safety.

"We are a source protection organisation that specialises in protecting sources and have a perfect record from our activities," he said, continuing "In our four-year publishing history, no one has ever come to physical harm that we are aware of."

But how can he be sure that there are incidents that he is not aware of? And even if it was known in Afghanistan who US sources might be, WikiLeaks did the Taliban a wonderful service by collating them all in one, easy to find, place. Can he really say there is zero blood on his hands?

What is WikiLeaks really all about?

I'm not opposed to whistle blowing. There is always more than meets the eye to every issue that the media won't tell you. Media outlets will always have their biases and their agendas. It's quite refreshing to have a cat amongst the pigeons, or dare I say, a "shit stirrer".

But what is WikiLeaks' real purpose? Are they about releasing privileged information in its raw form, and leaving it up to the consumer to make up his/her mind? Or do they have their own agenda?

In this video (four and a half minutes long and well worth watching), Assange explains that due to a lot of the source documents WikiLeaks gets being exceptionally long and difficult to understand, they are interpreted – and Assange admits this interpretation goes beyond a mere summary – to make them understandable and consumable for the general public.

The problem is that the minute anyone interprets anything its meaning gets altered. There is no journalist on Earth who can take thousands of pages of complicated source material and transform it into one page of plain English without affecting, and indeed influencing how its meaning will be perceived.

To his credit, Assange explains that the original material is always released alongside the interpretation. But he’s already said the source data is too long and complicated for most people to understand. So what are the chances of them going back to it to check that what they’ve just read/viewed is an accurate interpretation?

Assange adds that the material is edited for impact. Given that impact is an extremely subjective thing, this further complicates matters given that the perceived meaning of the material will then be firmly in the hands of the editor.

Assange also freely admits that WikiLeaks is indeed an activist organisation, with a goal. Yes, that stated goal is an honourable one – justice – but the mere existence of a goal at all means the organisation can’t be objective.

The bottom line

WikiLeaks has done an enthusiastic job of keeping governments, organisations and the mainstream media in check, but who will keep it in check?

What do you think? Please leave a comment and join the discussion.

You know you're addicted to Foursquare when...

2010-08-02T23:30:00.003+10:00

Time for a bit of humour! For those who use location-based social networking service Foursquare (or if you know someone who does), there's a few sure signs that a 12-step program might be in your or that person's future.

Without further ado, you know you're addicted to Foursquare when:

1. You make extra stops on the way home just to check in
2. You check in to your house when you get home at night AND when you get up the next day
3. Every one of your friend’s houses is on Foursquare... even though not all your friends are
4. You check Foursquare to see where your friends are instead of just calling them
5. You get excited when you meet someone new who’s on Foursquare. Genuinely.
6. You check in at every train station on the way home for the points
7. You check Foursquare for restaurant suggestions before you check the SMH Good Food Guide/Zagat
8. You go through locations reading tips when you’re bored.
9. You go through locations adding tips when you’re bored.
10. You start collecting badges that you’d rather not be awarded (e.g. a MALE friend of mine who scored the “Housewife” badge!)
11. You turn on international data roaming and pay a fortune so you can check in on vacation
12. You time your check ins so that you don’t do more than three in 15 minutes
13. When you read that you knew what it meant
14. You get upset when there’s no 3G reception and you can’t check in
15. You get upset when Foursquare says you’re too far and withholds points
16. You get really excited when you become mayor of a venue
17. You do a victory dance when you become mayor of a venue
18. You get upset when you’re ousted as mayor of a venue
19. You make it a point to win back that mayorship
20. You start Twitter stalking the guy who stole that mayorship

New Domain for Doing All Write!

2010-07-17T11:00:00.002+10:00

Different address - same great blog!

Doing All Write can now be found at www.doingallwrite.com.

I'll continue to share my thoughts on journalism, social media and how the two collide. Please comment freely and often.

Journalism is undergoing a metamorphosis - no one can deny that anymore. Traditional news mediums are no longer the be all and end all. The news has become a conversation.

Join my conversation today!

"Wow, I've got a story here!"

2010-07-15T22:52:00.002+10:00

Today's entry is purely a journalism-related one. As you may know I started a contract at a new paper last week. Well, on Tuesday I was reminded of one of the things I love about journalism.

Being a journalist, you're always going to get a mixed bag of stories to work on. Some will be really interesting, some will be less so. Some will be sad (I had such a story this week). Some will involve merely re-writing a media release, while others will involve trying to find an angle in some fairly dry source material.

On Tuesday I was handed what seemed like a fairly dry report to read through and find an angle on for my paper's readership. And I very nearly missed something that was staring straight at me.

After spending much of the day getting regulation comment from the appropriate spokespeople, I decided to read a section of the report I had skimmed over. I had skimmed over it because it concerned the research methodology and I was only interested in the findings.

In short, I had decided what I was looking for. Now if you don't have a lot of time, deciding what you're looking for can help you to turn out a fairly decent news story quickly. But it can also sometimes mean you miss out on something far more important.

Well, I'm glad I decided to read through the methodology section. For in it I found my real story.

At the start of this ramble I said I was reminded about one of the things I love about what I do. In short, that thing is the rush you get when you realise you really have something. Something more than just dry commentary or an everyday interview.

Rather, an important piece of information that your readership don't know; one that they should know; and that they will now know because you will tell it to them.

It's those little moments of satisfaction that make it all worthwhile.

The moral of the story? Don't decide what you want to find. Open your mind. Think outside the square. And remember, the best stories are often to be found where a lot of people won't go looking for them.

Getting into the swing of Twitter

2010-07-07T17:46:00.002+10:00

Love it or hate it, Twitter has irreversibly changed the way we communicate online, as Facebook did before it. From humble beginnings to a worldwide phenomenon, Twitter is huge and still growing.

Celebrities use it. Politicians use it. Sportspeople use it. Organisations use it. And most important of all, everyday people like you and me use it.

In an Australian first, a “Twitter debate” was held prior to the by-election for the state seat of Penrith. And now with a federal election imminent, Prime Minister Julia Gillard has finally risen above the laggards and joined the microblogging service herself.

This will be the first Australian election where social media will be such an important key battleground. It has simply become too big a forum to ignore.

But you probably know all of this already. You know how big Twitter is and chances are if you’re interested in this blog post then you’re into it.

But do you remember what life was like before there was Twitter?

I remember life before mobile phones. We made do, but all of us thought at some point or another how useful it would be to have a phone we could take with us. There was a need there.

But Twitter was not invented to fill an obvious void. For something that we’ve come to rely on with such vigour, it’s not something that any of us, once upon a time, would have thought we needed.

I joined Twitter in January 2009. At the time I did so because I thought it might be interesting to explore how I could leverage it in my then-career as a Marketing Manager.

My first experiences were how unnatural using Twitter was. As it had not been something I’d needed I wasn’t quite sure what to do with it. I recall one time sitting at my computer for twenty minutes, staring at the screen, wondering what the hell I should type.

In those early days my tweets were few and far between. It simply wasn’t something that slotted into my day-to-day life. It never occurred to me to just let go and update random thoughts, start conversations with strangers or tweet my views on a particular issue. So apart from the occasional spruik for my sports blog, my Twitter account remained largely unloved.

Even at the start of this year as I jumped onto the next big thing, Foursquare, I still wasn’t tweeting very much. I remember selecting the option to feed my Foursquare to my Twitter account just so my followers wouldn’t think I’d died.

I can’t say when it happened. But the other day I looked at my day’s tweets and was struck by how many I’d sent. I just hadn’t realised, that during the normal course of my day I’d had so many things to share. The luxury of having a smartphone had allowed me to casually tweet as things occurred to me, and I’d barely noticed I was doing it.

Something I hadn’t needed was now entrenched into my life.

When did you first realise Twitter was entrenched in your day-to-day life? Please comment.

Social Media Day! (#smday)

2010-07-05T18:41:00.014+10:00

A throng of tweeters, facebookers and bloggers gathered in Sydney last Wednesday to celebrate the first international “Social Media Day”.

The brainchild of online social media bible Mashable, over 600 meetings were held worldwide with Sydney’s time zone making the gathering at the Ivy Ballroom one of the first.

Participants sipped bubbly as they mingled and exchanged ideas and contact details.

Internationally acclaimed blogger and public speaker Euan Semple (Twitter: @Euan) was the keynote speaker.

Euan was one of the first to introduce social media tools into a large organisation when he worked for the BBC ten years ago and has since worked with Nokia, the World Bank and NATO.

He told the gathering the biggest challenge was trying to “demystify” social media.

“What we’re talking about is globally distributed near-instant person-to-person conversations,” he said.

“[It’s] nothing geeky, nothing about business, [it’s] just about people being able to connect.”

Giving an example of the power of social media, Euan described how his presence as speaker had come about from a Twitter conversation with Sydney event organiser Laurel Papworth.

Prior to the event I spoke to Laurel (Twitter: @SilkCharm), who was last year heralded by Marketing Magazine as being the “Head of Industry” for social media for Australia.

She told me the event represented the birth of a new industry.

“From shaky legs a few years ago [social media] is clearly making its mark on the world in a way that very few people foresaw,” she said.

“We’re heading towards the top of a curve at the moment where in about 10 years ... it will be so much a part of our life.”

Laurel said the purpose of the event was to bring people together.

“With social networking online there’s an interest in meeting offline,” she said.

“There was a study done a few years ago by the World Internet Project ... they showed that 20.3 per cent of people who meet online want to meet offline.

“So I’m looking forward to it because it means there’ll be a bunch of people that I only know from their Twitter handles and their Facebook avatars and now there’s a chance for me to meet them in person.”

In the spirit of social media’s participatory nature, anyone in attendance was welcome to brave the podium and address the gathering following the keynote speech.

Yours truly took up the opportunity, commenting on the implications the rise of social media is having on traditional journalism channels.

Photos by Kurt Neurauter (Twitter: @kneu_photo)

Yours truly with @SilkCharm

@Euan addresses the crowd

Last days of Sydney Writers Festival

2010-05-20T11:03:00.002+10:00

The Sydney Writers Festival finishes on this Sunday 23 May 2010.

There are still plenty of interesting sessions happening around town so check out their website at www.swf.org.au for more information.

Also, be sure to check out aMUSE, the Alternative Media Group's independent review of the festival, available in this week's City News or City Hub newspapers.

Reuters introduces 'rules' for Twitter

2010-03-12T13:08:00.002+11:00

You will have read in this blog last July about the implications that social media tool Twitter has on traditional news mediums. Now, one of the world's largest news wire services, Reuters, is taking those implications very seriously:

http://mashable.com/2010/03/11/reuters-social-media-policy/

Reuters are attempting to answer a lot of questions about how social media and Twitter in particular affect news coverage. Included in their new rules is a requirement that their journalists do not break news over Twitter before doing so over the wire, as well as several rules aimed at counteracting perceptions of individual bias.

Requiring their journalists to break news over the wire first is a business decision, and a fair one. For a journalist to break a story by other means and not for who they work for would be akin to an Apple employee selling a palate of iPads before the product's release date.

Of more interest is the requirement that Reuters employees do not post anything that may indicate personal bias on Facebook, as well as the requirement that they maintain separate business and personal Twitter accounts.

This is because social media has allowed us to know so much more about the people who provide services to us, the public. In days gone by, a byline was merely a name in news reporting (Opinion was obviously another story). Now, with access to journalists via social media we can find out their likes and dislikes, partner's names, see pictures of their pets, you get the idea...

Clearly then, Reuters is right not to want their journalists' views broadcast across the social mediasphere. Reporting is meant to be subjective and impartial - and whether it conforms to this regularly or not - clearly knowing a journalist's personal stance on an issue will affect how we see their reporting of it.

One thing that does puzzle me though is Reuters frowning upon their journalists following certain sources on Twitter. As a journalist, I find Twitter an extremely useful source for story ideas. The key however is to follow sources with a wide variety of opinions, which is why (to give an example) politically I follow Liberal, Labor, Greens and Independents.

It will be interesting to see if the other major wire services including Associated Press and Agence France-Presse, or AAP in Australia take heed and look at instituting similar rules.

Facebook as a tool of democracy

2010-01-18T21:27:00.004+11:00

Social media giant Facebook has done a mammoth job in infiltrating many aspects of our lives. Like anything there are some people who love it and some who hate it. However, a recent example has shown that for individuals wanting their voice heard by government, Facebook is a very useful tool indeed.

Prior to Web 2.0 and Facebook most people let governments know their approval or disapproval at the ballot box. There have always been those who are more active in their communities in regard to speaking out about issues that concern them. However these people faced a far harder task in getting others on board, be it trying to get people along to protests or getting signatures on a petition.

Enter Facebook. The viral power of social media has now changed the way communities talk to government.

The example: Recently Waverley Municipal Council has proposed the construction of a depot on the site of Hugh Bamford Reserve in North Bondi. The project would involve the temporary excavation of much of the park to allow for the depot to be built. Once operational the site would be a hub for trucks, leading to noise and traffic congestion.

The community in North Bondi and its surrounds don't want the depot and they've voted with their keyboards. This group has been created on Facebook specifically to protest against Council's proposal:

http://www.facebook.com/home.php?#/group.php?gid=360699710522

In a short time the group has gained over 2,000 members. They are actively debating the issue and making their thoughts on the project known. Waverley Mayor Sally Betts clearly understands the impact this Facebook group is having. She has joined it herself and posts regularly in its forums to update people on the council's position. Through the group, residents are replying to her posts and the conversation continues still.

While there is also an official petition to save the park, the Facebook group acts as a petition of its own. And over 2,000 people by joining the group have effectively signed it. Clearly, Waverley Council is taking it very seriously for the Mayor to placing the importance on it that she has.

What this all means is that Facebook has moved on from being merely a tool for friends to socialise online. It is now a genuine forum for political debate, and a very effective tool for communities to come together quickly, engage and speak about issues that affect them.

In days gone by the media was necessary to inform the people of what the government was doing, so that democracy could function. Now social media has entered the mix - to inform governments about what the citizens think - so that democracy can function even more effectively.

This is, indeed, a brave new world.

So, You Want to be a Journalist? Read On...

2009-11-24T12:45:00.004+11:00

So you want to be a journalist? Great, welcome aboard. Nice to have you with us. But I'd like to take this opportunity to give you some advice.

Some of this I've learned from personal experience. Some of it I've been fortunate to have been warned about – and thus far avoided having to learn it the hard way. My purpose here is not to scare you, but rather to prepare you. If you really want to do this then you'll read the below, shrug your shoulders, and dive right in.

Welcome to your adventure...

Journalism is not Monday to Friday, 9 to 5 – Get used to this now. You will have to make sacrifices. Lots of them. The world works on its own schedule. Your job is document events that happen... and plenty happens after business hours and on weekends. You will miss that dinner party sometimes. You will have to cover an event or a story while your friends are at the beach. You chose this. Don't complain.
You're not as good as you think you are – You may have a way with words. You might be great at poetry or fiction. But journalism is an entirely new craft. There is a formula – a way to do it, and you don't know it yet. This point is easily fixed by learning from an established journalist or as I have done, enrolling in an appropriate course of study. Even then however, you're going to have to practise, practise, and practise – like anything practice makes perfect (or in this case, better).
You're not going to walk into your dream role – you may dream of interviewing movie stars on the red carpet or your favourite football players in the dressing sheds after a game. And maybe you will one day. Before that though you're going to have to "do your time" at the grassroots level. Be prepared to do a lot of local reporting about community events, residents opposing developments and other issues of this nature. And be grateful as hell to be given the opportunity to do so.
You will work hard for little to no pay in the beginning – this follows on from the previous point. Local papers don't have a lot of money to pay you. But if you don't start somewhere you'll never get the experience. So you should be prepared to sacrifice a few comforts in the short term. I've cancelled my regular wine deliveries and am about to say sayonara to Foxtel. I've kept a second job that I dislike in order to stay afloat. And I'm about to flog off some unused belongings on eBay to pay for an overseas trip I had no business booking on my current income.
Your sources don't work to your schedule – once you start researching and writing articles you will be dealing with sources. They are important to you. But you may not be all that important to them. Sources have their own lives and jobs, their own problems and their own schedules. Don't expect them to fit into your schedule. Organise interviews in plenty of time. Have backup sources ready in case your preferred source isn't able to coordinate with you. Always talk to more people than you need – better to have too many quotes than not enough.
Forget your own opinion – when you are starting out as a reporter you don't have one. You may dream of being the next Annabel Crabb or Piers Akerman but until people know who you are they won't give a damn what you think. Your job right now is to 100% objectively report news. Take out your creative expression, your tone and your clever language. Keep it simple and to the events of the story. Never take sides. Read your articles over several times once you've written them to make sure that you're not.
You will be edited: swallow your pride and get used to it – Your joy at seeing your first by-line may well be soured once you read what you wrote and find it's not exactly what you wrote after all. This is going to happen. It's up to the editors to decide how the articles that go into their papers read. If that means changing quotes to paraphrasing, rearranging your paragraphs or deleting some of your piece altogether, they're going to do it. Suck it up.
Be prepared to be beaten to the punch: it will happen – the reality is that there are other journalists out there trying to make a name for themselves too. You do not have a monopoly on any story. Particularly if you are chasing a really hot story, you can bet there will be other journalists on the case. The best you can do is try and file first... and hopefully you will, but be prepared that sometimes you won't. All your hard work and you were beaten. Don't feel sorry for yourself. Move on to your next story.
You can be sued – this is the fun bit (not). You are writing about people, groups and organisations. And people, groups and organisations can all sue. The best way to avoid this is to get a copy of the MEAA's code of conduct and follow it religiously. Check your facts. Make sure you have permission for every quote you use and document this permission. Don't defame anyone. Stay objective.

So... by now you're probably wondering what you've gotten yourself into. This is why I've covered all the "scary stuff" first. Here's something to keep you inspired. And that is...
You can make a difference – I've left the best for last. If you give this your all and do it right, you can truly make a difference. One of my university tutors told us a story about a news piece that covered a fatal car crash involving some teenagers. The reporter interviewed the father of one of the victims, and his words resulted in major changes being made to driving laws which have resulted in less teenage fatalities on our roads. I can't claim yet to have achieved such a feat, however my constant hounding of a pub owner whose establishment was ignoring a court judgement to meet with concerned residents led to him agreeing and attending said meeting.

So there you have it... now throw yourself into it, get out there and start making a difference!

Where have I been?

2009-11-23T10:57:00.002+11:00

Greetings Blog-land. You may be wondering where I have been since July, or if I had given up on this blog. I can assure you wholeheartedly that I have not, and this post is just the beginning of more exciting things to come.

The reason for my absence has been lack of time due to my commencing postgraduate studies in a Master of Arts in Journalism. I have taken the plunge to learn the craft of something that has interested me ever since I was a child writing fictional newspapers about a fictional place for my family to read.

So of course in order to do my best to excel in my studies I had to devote much of my time to them. All three of my blogs have gone unloved during this time. But no more.

I am pleased to report that the time I devoted so far to my studies has been worth it. Not only am I enjoying and achieving (yeah I'm modest) at university, but through my studies I've picked up a reporting role for "The City News" and its sister newspapers "The Inner West Independent" and "The Bondi View".

This is a fanstastic opportunity that I'm grabbing with both hands, to expand my skill set and build practical knowledge on top of what I've learned in the classroom.

Naturally then, you can look forward to this blog covering a lot more about journalism. I still intend to talk about social media and copywriting, however the blog will be enriched with posts about journalism and reporting as well. And as social media and journalism are becoming more and more inter-related (refer to my post "Welcome to Twitter World News") the implications of social networking on news and journalism will also feature.

Think of it (in sporting terms) that this blog has been in the off-season for the last few months, and now the regular season is kicking off again. But don't forget that with an expanded playing roster and rule changes designed to make the game more interesting, this season promises to be the most exciting yet.

Welcome back to Doing All Write!

Welcome to Twitter World News...

2009-07-22T14:42:00.007+10:00

Regardless of where in the world we are, the way we are getting our news is changing. Traditional news media such as television, radio and print still exist - but exist more as a means of providing more of the story, rather than as a means of breaking it.

As an example, the recent tragic bombings in Jakarta were first reported to the world via social media tool Twitter. Within seconds, tweets about the tragedy were flying through cyberspace - first hand accounts of people who were there. Photos from camera phones were already up on the Internet before most news crews even arrived on the scene.

Twitter also broke the news of the Mumbai terror attacks last year, and played a major role in spreading the news of pop star Michael Jackson's death around the world, along with fellow social networking sites Facebook and MySpace.

This changing nature of the way we receive our news has many implications. The catchphrase "News as it happens" has never been more true. We no longer need to wait for radio or television bulletins to find out the latest headlines. Even Internet based news sites, while constantly being updated, cannot match the viral power of a site like Twitter in terms of speed when breaking a story. This is because Twitter is updated by everyday people, who naturally are already everywhere while news crews can only respond after an event has occurred.

Another implication is that everyday people who break news stories via social media do so free of traditional media angles. Savvy people who are after the whole story are hence going to be more likely to increase their reliance on these alternative news services rather than take what the networks or newspapers say is gospel.

This is not to say social media cannot be and isn't abused - as anyone can post a message there is a huge risk of incorrect information, intentionally misleading messages or false rumours being circulated. It is up to everyone who uses social media to take the moral responsibility and do the right thing. At the same time we should also check the sources we read from, and consult others to ensure we are indeed getting the true and full picture.

One thing however is clear. The way we receive breaking news has forever changed, and traditional media sources have some work to do if they are to figure out how they are going to fit into this new order.

Great Aldi Advertising!

2009-07-02T12:56:00.010+10:00

With so much boring, formualic and just plain dumb advertising out there it is refeshing to once in a while come across a message that is innovative yet simple, "out of the box" yet easy to produce via the usual media.

The back of supermarket chain Aldi's latest brochure is such an example. The headline "$2 Meal Deals" instantly conveys value, encouraging the reader to read on. What follows are actual recipes one can make from Aldi products on a budget - complete with an average cost per serving.

In these difficult, budget conscious times, Aldi has found a way of communicating the direct benefit of shopping there. The inclusion of recipes not only conveys exactly how the shopper can save while making the family dinner, but also makes for much more interesting reading than run of the mill supermarket specials advertising.

Well done on a simple yet innovative message.

"Catch of the Day" targets Social Media

2009-05-16T00:09:00.002+10:00

Online shopping site "Catch of the Day" is aiming to harness the viral power of Twitter by offering a free gift to users who re-tweet its specials.

Users who re-tweet must have at least 150 followers and the tweet must contain "@TodaysCatch". The aim is hence to not only advertise specials but increase its own following.

It's a great use of social media in the marketing mix and fits well with Catch of the Day. As an online business the foray into social media is a natural one. Because they sell one product per day it's easy for users to re-tweet as there are no complicated messages - just a great deal that some of their followers may be interested in.

Most importantly as there is a culture of trust on Twitter - users value the opinions and advice of their fellow "Twitterers" - Catch of the Day can enjoy instant credibility.

It's a great use of Twitter and social media in marketing.

In a Short-Lived Twitter...

2009-05-05T15:50:00.002+10:00

According the the following article in the Sydney Morning Herald, more than 60 percent of new Twitter signups do not return after a month of using the site.

http://news.smh.com.au/breaking-news-world/twitter-users-not-sticking-around-20090429-amhm.html

The question is, what does this say about the usefulness of Twitter as a marketing tool for business? The article does say that Twitter has enjoyed exponential growth in 2009, due in part to celebrity endorsement of the site.

My opinion about all this centres around quality. Who do you want to follow on Twitter, and who do you want to follow you? Personally I don't want trend-governed celebrity followers. I seek out fellow writers, fellow social media enthhusiasts, people I can learn from and people I can bounce ideas off. The people who use Twitter properly know of its advantages. There's a bona-fide community comprised of like-minded people who are reaping the benefits of Twitter membership right now.

For business this is great news. Any organisation seeks to enhance its image and build awareness of its brand and product/service by targeting specific markets and demographics. Twitter provides one avenue by which to do this. It doesn't matter if 60 percent of users are gone after the first month - they are probably not the people you are trying to talk to anyway.

Welcome to Doing All Write!

2009-04-15T15:11:00.000+10:00

Welcome!

So you're wondering, what is "Doing All Write"? Or rather who? Well let me introduce myself.

My name is Gareth, and after many years in the Corporate sector I have decided that what I love to do, and what I fortunately do quite well, is write.

Ever looked at a blank screen, frustrated that you're not sure how to begin? Racked your brain thinking of that perfect adjective that eludes you? Had difficulty explaining knowledge that makes perfect sense to you, in written form for others to read? I am very thankful that these experiences for me are few and far between.

So the purpose of this blog is two-fold. One, as a writer it is to share thoughts and resources about the world of writing. Secondly and shamelessly, it is to promote my writing services. Be it web site copy, brochure copy, blogs or even Twitter, I have the skills, knowledge and style to match any requirement.

Email me at doingallwrite@gmail.com for more information!

I look forward to chatting and interacting with you.

Cheers
Gareth