"Catch of the Day" targets Social Media

Online shopping site "Catch of the Day" is aiming to harness the viral power of Twitter by offering a free gift to users who re-tweet its specials.

Users who re-tweet must have at least 150 followers and the tweet must contain "@TodaysCatch". The aim is hence to not only advertise specials but increase its own following.

It's a great use of social media in the marketing mix and fits well with Catch of the Day. As an online business the foray into social media is a natural one. Because they sell one product per day it's easy for users to re-tweet as there are no complicated messages - just a great deal that some of their followers may be interested in.

Most importantly as there is a culture of trust on Twitter - users value the opinions and advice of their fellow "Twitterers" - Catch of the Day can enjoy instant credibility.

It's a great use of Twitter and social media in marketing.