With so much boring, formualic and just plain dumb advertising out there it is refeshing to once in a while come across a message that is innovative yet simple, "out of the box" yet easy to produce via the usual media.
The back of supermarket chain Aldi's latest brochure is such an example. The headline "$2 Meal Deals" instantly conveys value, encouraging the reader to read on. What follows are actual recipes one can make from Aldi products on a budget - complete with an average cost per serving.
In these difficult, budget conscious times, Aldi has found a way of communicating the direct benefit of shopping there. The inclusion of recipes not only conveys exactly how the shopper can save while making the family dinner, but also makes for much more interesting reading than run of the mill supermarket specials advertising.
Well done on a simple yet innovative message.
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